Lunigiana is inland from the Ligurian coast -- a wild land with steep gorges and towering mountains that ring a crescent-shaped valley. Though nominally Tuscany (that's what the map says) the area actually has more in common with Liguria and Emilia Romagna both linguistically and culturally.
The local people lived mostly through farming in the valleys, growing hemp to make cloth and a variety of grains for bread. The woods provided chestnuts, and everything else could be produced at home, from butter to butter churns. Villafranca Lunigiana has a fascinating ethnographic museum, which is located in an old mill that hugs the city walls. The first hall has the scales, weights and measures used by merchants, folk medicine, votive offerings, breviaries, and other mementos of the religious life of the past.
At Home: The next section is devoted to domestic life, with the troughs and tools the farmers used to process the chestnut crop, the spinning wheels and carding tools used to process hemp (the women spun it so finely it resembled linen), their looms, and examples of traditional clothing, some made entirely at home and some with cloth bought from itinerant merchants. The patterned blocks used to dye the finished cloth are especially interesting. Basket weaving was also an important activity, undertaken mainly by the men during the winters, when it was to cold or to wet to work the fields; there are examples of the baskets they wove for use in the fields and of those they made to sell at fairs. There are also cooking implements, butter churns and moulds, and all sorts of other things including fish traps. While one would expect a fish trap to be plain and functional (and it is), the amount of care taken in decorating the objects used in the home, even the simplest, is simply astonishing.
Trades: There are exhibits devoted to the various trades. First the woodworkers, with a selection of their tools, and, much more interesting, the furniture the cabinet makers produced. There are tables, surprisingly elegant chairs, and a number of beautiful cradles, made from Faggio (a local wood) and died red with faggio sap to ward off the evil eye. They're painstakingly carved with geometric patterns, especially stylised daisies. The next room is dedicated to stone carvers, who produced all sorts of things, from troughs to lintels. Again, the daisy is a common decorative motif, and you'll receive a reminder of how frugal life was in the past from a stone capital which, being carved and shaped was valuable, and was therefore hollowed out to make a mortar when it was no longer needed at the top of a column. Smithing is next; most of what the smiths made was coarse, either shoes for horses and oxen or tools, but they did find time to make locks as well, and there's a charming wrought-iron cradle that must have been some family's happiest possession.
The Mill: Down below there is a room with channels set into the floor that were used to direct the water to the mills until the 1950s. The room is now dedicated to me area's wine-making traditions, with the shears used for picking, baskets, and bottling equipment. The next room is dedicated to the tools used to process wheat, and th en there's the mill itself, with three millstones (for grain, corn and chestnuts) that were turned when the water struck the paddles of the wheels in the channels set under the floor. There are also the tools the miller used to dress his stones.
There's also another hall which houses temporary exhibitions. It's an interesting museum , even more so as you can still see many of the artifacts on show in use in the houses, villages and fields around Lunigiana.
Getting there, and other practicalities.
The easiest way to reach Villafranca in Lunigiana is to take the La Spezia - Parma motorwav, exit at Aulla (or Pontremoli if you're coming from Parma), and continue parallel to the motorway on the Strada Statale until you reach Villafranca. Once you get there, park by the town hall and cross the footbridge towards the mediaeval walls; the museum is at the end of the bridge. The museum is open daily except Mondays 9-12 and 2-5 in the winter, 9-12 and 4-7 in the summer.